Customer Engagement & Rewards

Spur and Hailr teamed up to drive customers to Spur locations, get users to join the Spur community and provide entertainment through Spider-Man – Across the Spider-Verse themed games.

In 2023, Spur licensed SPIDER-MAN™: ACROSS THE SPIDER-VERSE to be part of a mid-year campaign promoting collaboration between Spur and SPIDER-MAN™ . Spur requested Hailr to produce a gamified solution that enhanced brand awareness, entertained customers and rewarded them for their time and loyalty.

Campaign Objectives

Goal 1: Drive Users to Spur Locations

One of the core campaign goals was to drive users to check in at Spur restaurants. The Hailr geo check-in mechanic was used for this, allowing users to check in at their local Spur and earn game points for doing so.

Goal 2: Motivate Users to Join the Spur Community

Another focus of the campaign was getting users to engage with and join the existing Spur app. This was done with a digital scavenger hunt that required users to download the app to find a secret code. The secret code was then entered to earn game points, which allowed users to win vouchers and competitions.

Goal 3: Promote Collaboration Between Spur and SPIDER-MAN™: ACROSS THE SPIDER-VERSE

In order to drum up anticipation for the film release, users were incentivised to engage with SPIDER-MAN™: ACROSS THE SPIDER-VERSE branded content, including a word search, scavenger hunt and tile puzzle. Prizes were delivered via the app and included merchandise hampers, Spur discount vouchers and instant airtime vouchers. Users earned game points for playing mini games, and could then use points to claim prizes of their choosing.

Purpose of Campaign

The purpose of the Spur SPIDER-MAN™: ACROSS THE SPIDER-VERSE campaign was to promote collaboration between Spur and SPIDER-MAN™. This was driven through the Hailr web-based app that incentivised users to visit physical Spur locations and join the Spur community through the Spur app. By leveraging gamified marketing techniques, the campaign aimed to strengthen Spur's brand presence, foster customer loyalty, and generate excitement.

Take to Market

Spur promoted the web app through a number of marketing channels, including social media, the Spur website (banners) and in-store print materials. A QR code to the app also featured on popcorn boxes in cinemas.

Results of Campaign

Goal 1: Drive Users to Spur Locations

Over the course of the campaign, Hailr observed around a third of users checked in at various locations. On average, users checked in more than once. Another impressive statistic was that users began checking in within 2 days of being registered on the app. This means that Hailr successfully drove users to Spur locations.

Goal 2: Get Users to Join the Spur Community

A major objective of this campaign was to encourage users to download the Spur App. This was done through the use of our digital scavenger hunt mechanic. We observed that over half of all registered users entered correct codes, and estimated that about 40% of those users clicked the link-out to the Spur App. 

Goal 3: Promote Collaboration between Spur and SPIDER-MAN™: ACROSS THE SPIDER-VERSE

Users were directed to the themed web app that highlighted the Spur - SPIDER-MAN™ partnership in a gamified way. The game mechanics used included text carousels, a digital scavenger hunt and timed quiz. The total number of quiz attempts were just under double the amount of registered users, with each user completing the quiz twice or more. One interesting statistic worth mentioning is that quiz scores increased by 43 % from week 1 to week 7, which indicates that users' brand and product knowledge significantly increased throughout the campaign.


The Spur SPIDER-MAN™: ACROSS THE SPIDER-VERSE campaign successfully engaged customers with an interactive experience that encouraged them to visit Spur restaurants and join the Spur community through the Spur app. By offering enticing rewards and leveraging the excitement around the SPIDER-MAN™ collaboration, the campaign enhanced brand awareness and fostered customer loyalty. Hailr's partnership with Spur demonstrated the potential of gamified marketing strategies to drive customer engagement and create unique brand experiences.

other case studies

Achieving your
goals with Hailr.

Dormancy & Basket Uplift
TFG successfully used gamification in their marketing strategy to boost the TFG Rewards loyalty program, driving a significant uptick in sales.
Read More
Read More
Reaching A Younger Audience
Using soccer-themed games and giveaways during the 2023 English Premier League, Sanlam introduced their products to a new, younger audience.
Read More
Read More
New Product Sampling
Looking for market insights on a new limited edition can, Savanna applied gamification to gather customer feedback, drive loyalty and build a digital community.
Read More
Read More
In Person Product Activation Launch
Hailr partnered with Kentucky Town Durban as a companion app, driving event check-ins, real-world scavenger hunts and voucher giveaways.
Read More
Read More
Festive Loyalty & Rewards Drive
Clicks partnered with Hailr to educate users on how to maximise their Clicks ClubCard rewards and give away festive prizes.
Read More
Read More
30th Birthday Activation
Food Lover’s Market optimised its 30th Birthday Campaign Activation by adding playable advertising as a new marketing channel.
Read More
Read More

You got questions.
We have the answers.

How long does it take to create my web-based app?

Hailr can typically create your app within 6-8 weeks. This estimation varies depending on your campaign goals, available design material and internal approval process.

Do I design the look of my Hailr app?

Our app look-and-feel contains a theme editor and design templates. You have the option to supply our team with the required design elements or brief our designers in creating these for you.

Where is my app hosted, and is there a size limit to my campaign?

All our services exist on our Virtual Private Cloud (VPC) on Amazon Web Services (AWS). There is no size limit to the campaigns we host.

Do I need any app design experience to use Hailr?

No. Our Campaign Managers will assist you in designing the most effective campaign based on your campaign goals and manage the production process for you.

Will I see a preview of my app before going to market?

Yes, we share mockups, followed by a preview link, as part of the production process.

Who owns the data collected during my campaign?

All users who enter the app agree to our platform Ts and Cs. The data is hosted on our platform, but owned by you. You will have exclusive access via a secure, Cloud-based solution.